Hey Will

For anyone who runs a company, or a team, and chases everything down.

Practical writing on suppliers, orders, teams and AI in everyday work, by Wilquison Filho, founder of Hey Will. What works with Will, and what works without it.

Comparisons · featured

Muse or Grok Bot: which is better for work?

Meta’s Muse and SpaceXAI’s Grok Bot do tasks for you instead of just answering. I compared the two for work using their official pages, checked on September 26, 2026.

By Wilquison Filho · 2026-09-27 · 5 min read

AI in practice

Is ChatGPT good for business? What changes when AI knows your ERP

Yes, and it’s good at writing, summarizing, analyzing and researching. But a company’s running around lives in the ERP, the inbox and its people. What changes when AI knows your orders and stock.

Wilquison Filho · 4 min
AI in practice

What an AI agent for business is (and what it isn’t)

"AI agent" has become a word for everything. A simple definition, what an agent for business needs to do, what it isn’t and five questions to ask before you add one to your team.

Wilquison Filho · 4 min
Operations

Can AI send email on behalf of your company? How authorization works

It can, and the right question is who authorizes what. How Will replies, follows up and sends updates from the company’s email, what it does on its own and how to set up your authorization rule.

Wilquison Filho · 4 min
Comparisons

The best AI tools for business in 2026: a guide by type of work

Nine AI tools in four groups, from general assistants to the AI that does the chasing for your company: what each one does well, what it doesn’t do and where to read the official page.

Wilquison Filho · 7 min
Comparisons

Zapier and Make alternatives with AI in 2026

n8n, Make, Power Automate, Pipefy and Activepieces, organized by use case, with what each one does well and its official page. Plus what to do when the work doesn’t fit a workflow.

Wilquison Filho · 7 min
AI in practice

AI for ERP: how to use AI with the ERP you already have

A practical guide: what AI does with ERP data, three ways to connect the two, the risks, the LGPD (Brazil’s data protection law) and a checklist before you choose.

Wilquison Filho · 7 min
Management

The owner’s running around: the hidden cost of every small business

In a small business, the person who connects the systems to the people is usually the owner. That running around never shows up in a report, but it costs a lot. Here’s how to measure yours in 15 minutes.

Wilquison Filho · 5 min
Comparisons

Muse, Grok Bot or an AI for the whole company?

Personal AI assistants work for one person. A company needs something that knows its systems, its team and its house rules, and gets the work done. Here’s a fair way to choose.

Wilquison Filho · 4 min
Operations

How to follow up with suppliers without becoming the company’s "any updates?" person

Seven practices for following up with suppliers that get you fewer messages and more answers, all doable in a spreadsheet. Plus the part Will does for you: finding, cross-checking and chasing.

Wilquison Filho · 4 min

Coming up on the blog

  • "Where’s my order?": how to answer customers without opening five systemsWilquison Filho
  • One purchase, three customers: how to track purchases that hold up several ordersWilquison Filho
  • What AI does on its own and what goes through you: how to delegate without losing controlWilquison Filho
  • The new Siri in iOS 27 at work: what changes for people who run a companyWilquison Filho
  • ERP, bank, store and WhatsApp: the tools behind a Brazilian operationWilquison Filho
  • Proactive isn’t a notification: how Will decides when to call you inWilquison Filho
  • Why a company’s AI can’t belong to just one personWilquison Filho
  • Answering isn’t delivering: what has to happen before you say "done"Wilquison Filho

Start with what you chase by hand.

Plans tailored to your company. Tell us what takes up most of your team’s day, and Will starts there.