Comparison · checked on 2026-09-26
Will, Zapier or Make? Ask and see it done, or build the workflow.
Zapier and Make connect thousands of apps. You build automations and agents, and they work the way you set them up. With Will, you don’t build anything: it knows the company’s systems, finds what’s stuck and does the work, the way the company works.
Zapier and Make
Will
Keep chasing Têxtil Norte until the linen ships.
I chased them today and I’ll tell you when they reply. If they don’t, I’ll chase again tomorrow.
Honest summary
In number of apps, Zapier and Make go much further. If you already know the process and want it to run on its own, they’re the right choice. If the work changes every day and needs someone who understands the context and chases things down, Will was built for exactly that. And you can use both.
| Criterion | Will | Zapier and Make |
|---|---|---|
| How it starts | You connect your systems, and Will reads, learns and asks when it’s missing context | You build the agent or the workflow: instructions, triggers and actions |
| Apps | The company’s systems: ERPs, banks through Open Finance, stores, CRMs, marketplaces and email. And if a system has a login, it uses that too | Zapier: more than 9,000 apps. Make: more than 3,000 |
| Who designs the process | Will, based on what it sees in the systems and how the company works | You design the process, and the agent decides within what was configured |
| Before acting | Acts on its own within what you’ve allowed and tells you after | Make: you can add manual approvals and stopping points. Zapier: the agent acts only in connected apps, with the triggers and actions you configured |
| Transparency | Every action gets a receipt: what Will did, where and when | Make: shows each of the agent’s decisions, step by step. Zapier: you can track the agents’ activity |
| Status | For companies in Brazil, in Portuguese | Zapier Agents: in beta, with a free trial. Make AI Agents: on all plans |
| Pricing | Custom plans; talk to sales | Zapier: charges per agent activity, depending on the plan. Make: not stated |
Choose Zapier and Make if…
- You already know the process, step by step, and want it to run on its own.
- You need to connect thousands of apps to each other, with well-defined triggers and actions.
- Your team likes building and tuning its own workflows and agents.
Choose Will if…
- The work changes every day, and no fixed workflow can keep up.
- You want someone to find what’s stuck in your orders and chase it.
- Nobody on the team has time to build and maintain workflows.
Sources, checked on 2026-09-26: Zapier Agents: official page (Zapier) (zapier.com/agents) · Make AI Agents: official page (Make) (www.make.com/en/ai-agents). Product names are trademarks of their owners.
Frequently asked questions
Does Will replace Zapier or Make?
It doesn’t have to. Automations for well-known processes work very well in Zapier and Make. Will handles the running around that doesn’t fit in a workflow: finding what’s stuck, understanding why and solving it.
Does Will connect with Zapier or Make?
Yes. If your company uses Zapier or Make, Will uses them too, like any system with a login, and knows what each workflow does.
Does Will have a partnership with Zapier or Make?
No. We mention the names only to compare, based on the official pages checked on September 26, 2026.
Read on the blog
What an AI agent for business is (and what it isn’t)
"AI agent" has become a word for everything. A simple definition, what an agent for business needs to do, what it isn’t and five questions to ask before you add one to your team.
OperationsCan AI send email on behalf of your company? How authorization works
It can, and the right question is who authorizes what. How Will replies, follows up and sends updates from the company’s email, what it does on its own and how to set up your authorization rule.
ComparisonsZapier and Make alternatives with AI in 2026
n8n, Make, Power Automate, Pipefy and Activepieces, organized by use case, with what each one does well and its official page. Plus what to do when the work doesn’t fit a workflow.
Start with what you chase by hand.
Plans tailored to your company. Tell us what takes up most of your team’s day, and Will starts there.