What customers ask for
Requests, complaints and reviews grouped by topic, with the emails and reviews as sources.
Will
Right now, you’re the one collecting what customers ask for.
Will reads reviews on Nuvemshop, Mercado Livre and Amazon, customer emails and whatever comes in through customer service. It groups them by topic and links each request to the ClickUp task that already exists, or creates a new one.
GGabiproduct
Hey Will, what are customers complaining about with the linen cushion cover?
Willdone
Mercado LivreRead the 74 reviews from the last 90 days
NuvemshopRead the 31 comments on the site
GmailGathered 12 exchange requests for the same item
ClickUpOpened a card with the 2 issues and the sources
Done.The zipper comes up in 17 complaints; the beige color, in 9. I passed the zipper issue to Caio to take to the supplier.
Example · Lume Casa (fictional), a home-goods online store with 38 people.
Today, without Will
Every back-and-forth becomes Will’s work.
This is the back-and-forth of an ordinary day. Will takes all of it on and tells you when it’s done.
Your day so far5back-and-forths
- Read fifteen customer emails
- Asked Bia which complaints keep coming up
- Built a spreadsheet of requests
- Checked ClickUp to see if the task already existed
- Explained the roadmap for the fourth time
Let me gather and sort it. Everything lands in ClickUp, with the source.
What Will takes off your plate
Linked to ClickUp
Every request finds the task that already exists or becomes a new one, with the sources linked.
"When’s it coming?" answered
Whoever asks gets the answer, with the source, without interrupting you.
Ideas from everyone
Anyone can tell Will an idea, and it arrives organized, alongside similar requests.
Quick guide
AI for product management: 5 practical uses
In product, AI helps you read what many customers are saying, write specs and tell people what changed. Here are five things Will does with customer service, interviews and ClickUp. Prioritization is still the team’s call.
- What the customer said in the interviewAfter each Google Meet call, Will summarizes the problem, how the customer solves it today and the exact phrases they used. Those phrases become material for research and copy.
- Specs that start with the problemStarting from the problem and who suffers from it, Will writes the first draft on the ClickUp card, with the goal, what’s out of scope and acceptance criteria. The team debates something that’s already written down.
- Priorities with the criteria in plain sightWill builds the table of ideas scored on impact, effort and confidence, with the reasoning behind each score and the customer requests that support each idea. The debate becomes about the reasoning, not about taste.
- Release notes for each audienceWhen a release ships, Will writes two versions, a short one for customers and a detailed one for customer service, and sends each to the people who need it.
- Competitors, with the date checkedWill reads competitors’ public feature and pricing pages and builds the comparison table, with the date each page was checked. Every quarter, it does it again.
Before you open a new task, ask Will whether anyone has already asked for it, and it searches email, customer service and ClickUp at once: see search across every system.
Work with Will
Will inside the system you use
Will works on the screen you already use, does the work and records every step.
ClickUpListBoardCalendar
| Task | Owner | Status | Due |
|---|---|---|---|
| Summer collection photos | Lia | In progress | Oct 9 |
| Collection pricing | Helena | Awaiting sign-off | Oct 8 |
| Gift set page | Léo | Stalled | Oct 7 |
| Campaign copy | Rafa | In review | Oct 10 |
| October storefront | Lia | To do | Oct 14 |
| Free shipping over R$300 | Gabi | In progress | Oct 13 |
| New checkout | Léo | In review | Oct 16 |
7 of 64 tasks in the list‹ 1 2 3 … ›
Gift set page
OwnerLéo
BlockerWaiting on Lia’s photos
ListLaunches
DueOct 7Oct 11YouWill
History
MonLéo marked the page as stalled
10:20Gabi asked Will for the change
10:21Will found the blocker: the photos
You work in the system, and Will stays beside you with the context.Will does it in the system and records every step. Browser inside Will
A day with Will
Example: Lume Casa (fictional), a home-goods online store with 38 people.
Today
G
Gabiproduct
What did customers ask for most this month?
Will
Three things: faster delivery in southern Brazil (14 emails), a gift set (9) and more linen colors (6). The gift set already has a card in ClickUp.
G
Gabiproduct
Can you create one for the linen colors?
Will
Created it, with the six emails linked.
Example · fictional company and data
In the systems you already use
Use another system? If it has a login, Will uses it too. See all systems.
Tasks Will takes off your plate
In what kind of company
Frequently asked questions
Does Will replace my roadmap tool?
No. It gathers what comes in from customers and the team and links it to what’s already in ClickUp or whatever tool you use.
Does it read customer service conversations?
It does. Will pulls together emails, WhatsApp chats, and questions and reviews from your store and the marketplaces. And if your support tool has a login, Will uses it too.
Does it create tasks on its own?
It does, and it links each one to its sources. You decide what Will does on its own and what it brings to you, and everything gets a receipt.
Does it work for physical products?
Yes. At Lume Casa, the requests are about collections, sets and deliveries.
Start with what you chase by hand.
Plans tailored to your company. Tell us what takes up most of your team’s day, and Will starts there.