Every lead answered right away
Leads from the website, listing portals and WhatsApp land in RD Station, and Will answers each one with the property they asked about, photos and showing times.
Will
Right now, you’re the one keeping track of every lead, showing and document.
Will works in your agency’s RD Station, WhatsApp, Google Calendar and Gmail. It answers every lead right away, books and confirms showings, and asks tenants, guarantors and property owners for the documents that are still missing.
AAndréreal estate agent
Hey Will, reply to last night’s leads and book the showings.
Willdone
RD StationFound 7 leads that came in after 20:00
WhatsAppAnswered all 7 with photos and each property’s price
Google CalendarBooked 3 showings on the agents’ calendars- WhatsAppConfirmed the times with the property owners
Done.7 leads answered before 09:00 and 3 showings booked. On Thursday, I’ll follow up with the 4 who didn’t book.
Example · Imobiliária Morada do Vale (fictional), a 30-person sales and rentals agency on RD Station.
Today, without Will
Every back-and-forth becomes Will’s work.
This is the back-and-forth of an ordinary day. Will takes all of it on and tells you when it’s done.
Your day so far5back-and-forths
- Answered three listing-site leads that came in overnight
- Confirmed the 14:00 showing with the owner
- Asked the tenant again for proof of income
- Searched my email for the latest draft of the contract
- Found out the guarantor hadn’t sent the clearance certificate
Leave the replies and bookings to me. You close the deal.
What Will takes off your plate
Showings booked and confirmed
Will fits the showing into the agent’s calendar, confirms with the owner and reminds the prospect on the day.
Missing documents
For every rental or sale, Will asks the tenant, guarantor or owner for what’s missing and follows up until it arrives.
Rent and owner payouts on time
Will checks rents against what hit the bank through Open Finance (regulated by Brazil’s Central Bank), reminds tenants who are late and lets owners know about their payout.
Leads that don’t go cold
People who toured a place and went quiet get similar options again, and RD Station keeps a record of every conversation.
Quick guide
How to use AI in real estate: 5 practical uses
At a real estate agency, AI helps you write listings, answer leads with the right property and organize the paperwork for every rental or sale. Here are five things Will does in the CRM, WhatsApp and the agents’ calendars. Showings and negotiations stay with the agent.
- Listings in two versionsFrom the floor area, bedrooms, parking spaces, condo fees and standout features, Will writes one text for the listing portals and a short one for social media, with every number taken from the property’s fact sheet.
- A first reply with optionsWhen a lead comes in, Will replies on WhatsApp, confirms the property they’re interested in, suggests two similar options and books the showing on the agent’s Google Calendar. The lead goes straight into Pipedrive.
- The right paperwork from the first contactWill sends each party the list of what they need to send, whether tenant, guarantor and landlord for a rental, or buyer and seller for a sale, and follows up on anything missing.
- Inspections described room by roomThe inspector records voice notes during the inspection, and Will puts together the report with the condition of each item and the photos next to each description.
- Rent adjustments and expirations on the radarWill reads the leases, flags the rents that adjust next month and the leases that expire this quarter, and sends the notice to each tenant. Through Open Finance, it also checks which rent payments have already come in.
At the agency, just ask Will what’s still missing to close a deal, and it brings back the answer with the source email for each item: see how Chat with Will works.
Work with Will
Will inside the system you use
Will works on the screen you already use, does the work and records every step.
Your CRMPipelineContactsProposalsReports
| Deal | Stage | Value | Next step |
|---|---|---|---|
| Loja Bem-te-vi | Proposal | R$18,400 | Call Friday |
| Casa Aurora | Negotiation | R$32,000 | 8% discount? |
| Empório Sul | Qualification | R$9,900 | Send catalog |
| Ateliê Norte | Proposal | R$12,300 | Stalled for 9 days |
| Loja Girassol | Won | R$7,800 | Invoice |
| Casa Clara | Qualification | R$5,200 | First meeting |
| Mercado Pinho | Proposal | R$21,000 | Review shipping |
7 of 46 open deals‹ 1 2 3 … ›
Casa Aurora
StageNegotiation
Order200 pieces for the 15th
OwnerDuda
Discount0%8%YouWill
History
yesterdayCasa Aurora asked for 8% off
09:30Duda asked Will for the proposal
09:31Will checked margin and stock
You work in the system, and Will stays beside you with the context.Will does it in the system and records every step. Browser inside Will
The features behind it
The parts of Will that do this work. Each one has its own page.
A day with Will
Example: Imobiliária Morada do Vale (fictional), a 30-person sales and rentals agency on RD Station.
Today
L
Lucianareal estate agent
What’s missing for the lease on apartment 32?
Will
Two documents: the tenant’s proof of income and the guarantor’s clearance certificate. The owner accepted the terms in yesterday’s email at 18:05.
L
Lucianareal estate agent
Can you request both?
Will
Requested both on WhatsApp, due Friday. The tenant already sent the proof of income; the guarantor’s certificate is still missing.
Example · fictional company and data
In the systems you already use
- RD Station
- WhatsApp
- Google Calendar
Gmail- Open Finance
Use another system? If it has a login, Will uses it too. See all systems.
The teams that use it most
Frequently asked questions
Does it work with our CRM?
Yes. Will works with RD Station, HubSpot, Pipedrive and other CRMs, with WhatsApp, email and Google Calendar, and with banks through Open Finance. And if your real estate software has a login, Will uses it too.
Does Will answer leads on its own?
Yes, right away, with the property, photos and open times. When a lead asks to talk to a person, Will hands the conversation to the agent on duty, with the full history.
What about leads from listing portals?
Will picks up portal leads from your email or CRM and answers them the same way as leads from your website and WhatsApp.
Does it change contracts or prices?
You decide what Will does on its own and what it brings to you. Contracts, payments and anything you mark as sensitive always go through you, and everything gets a receipt.
Start with what you chase by hand.
Plans tailored to your company. Tell us what takes up most of your team’s day, and Will starts there.