A complete brief before you start
What was requested, the references and the deadline, with sources, on the asset’s card.
Will
Right now, you’re the one chasing feedback on every asset.
Will gathers the brief, references and deadlines in ClickUp, chases feedback on every asset over Gmail or WhatsApp and tells whoever is creating it when something changes midstream.
LLiacreative
Hey Will, which Black Friday assets are still outstanding?
Willdone
ClickUpReviewed the campaign’s 18 assets
GmailCollected Helena’s comments on 4 designs
BlingChecked stock for the 12 featured products- ClickUpSwapped out 2 products that will run out
Done.7 of 18 left: 5 in revisions and 2 with a new product. I’ll send you photos of the 2 new products today.
Example · Lume Casa (fictional), a home-goods online store with 38 people.
Today, without Will
Every back-and-forth becomes Will’s work.
This is the back-and-forth of an ordinary day. Will takes all of it on and tells you when it’s done.
Your day so far5back-and-forths
- Looked for the references in the client’s email
- Asked Rafa what the real deadline was
- Sent the artwork for sign-off
- Chased the sign-off
- Found out the product in the asset was out of stock
Leave the chasing to me. You create.
What Will takes off your plate
Feedback that doesn’t drag
Will takes the asset to whoever needs to see it, chases their feedback and brings the comments back to the card.
Changes midstream
When the deadline or the request changes, Will updates the card and tells whoever is creating it.
The right product in the asset
Before the artwork is final, Will checks Bling to see if the product is in stock and suggests another if it’s running low.
Quick guide
AI for creative and design teams: 5 practical uses
In a creative team, AI helps you organize feedback, proof the copy on the artwork and make the case for an idea in writing, which leaves more time to create. Here are five things Will does in email, WhatsApp and ClickUp. Creative direction belongs to the team.
- Scattered feedback turned into one list of changesWill gathers the comments that came by email, by WhatsApp and in the meeting into a single list on the ClickUp card, with no repeats and with the contradictions flagged. You only ask the client about what conflicts.
- Copy on the artwork checked against the briefBefore anything goes out, Will checks the copy on the piece against the brief and the product record in Bling: name, price, date, headline. A pricing error caught before sending doesn’t turn into another round.
- Every format for every channel, none forgottenWill lists the pieces the campaign needs, with the format and size for each channel, like the Nuvemshop store, Mercado Livre and RD Station email, and follows up on each piece until the deadline. It gets harder to remember a piece only the day before.
- The concept, defended in writingTell Will the idea the way you’d tell the client, and it writes a paragraph with the problem, the choice and the why. It helps the client judge the intent, not just the taste.
- Alt text and captionsWill writes the alt text for images and the captions for videos before the piece goes live in the store. People who use screen readers understand the piece, and so does search.
In Will, the conversation about each piece stays inside the task, and what was decided there doesn’t get lost: see Task chat.
Work with Will
Will inside the system you use
Will works on the screen you already use, does the work and records every step.
ClickUpListBoardCalendar
| Task | Owner | Status | Due |
|---|---|---|---|
| Summer collection photos | Lia | In progress | Oct 9 |
| Collection pricing | Helena | Awaiting sign-off | Oct 8 |
| Gift set page | Léo | Stalled | Oct 7 |
| Campaign copy | Rafa | In review | Oct 10 |
| October storefront | Lia | To do | Oct 14 |
| Free shipping over R$300 | Gabi | In progress | Oct 13 |
| New checkout | Léo | In review | Oct 16 |
7 of 64 tasks in the list‹ 1 2 3 … ›
Gift set page
OwnerLéo
BlockerWaiting on Lia’s photos
ListLaunches
DueOct 7Oct 11YouWill
History
MonLéo marked the page as stalled
10:20Gabi asked Will for the change
10:21Will found the blocker: the photos
You work in the system, and Will stays beside you with the context.Will does it in the system and records every step. Browser inside Will
A day with Will
Example: Lume Casa (fictional), a home-goods online store with 38 people.
Today
L
Liacreative
Has Helena seen Friday’s artwork yet?
Will
She just did, after I reminded her: she wants the green cushion on the cover instead of the beige one. I’ve already swapped it on the card.
L
Liacreative
And is the green one in stock?
Will
It is, 64 units in Bling, and 120 more arrive on the 8th. You can finalize the artwork.
Example · fictional company and data
In what kind of company
Frequently asked questions
Does Will make the artwork?
No. It takes care of everything around the creative work: briefs, deadlines, feedback and stock.
Does it work with Figma?
Yes. Will works with ClickUp, Gmail and WhatsApp, and with your team’s design tools: if it has a login, Will uses it too.
Who gives feedback on the assets?
Whoever your company chooses. Will takes the asset to that person, chases their feedback and saves every comment on the card.
Does it work for agencies?
Yes. See the Agencies and studios page.
Start with what you chase by hand.
Plans tailored to your company. Tell us what takes up most of your team’s day, and Will starts there.