Comparison · checked on 2026-09-26
Will or Muse? Muse works for you. Will works for the company.
Meta’s Muse is a personal agent: it knows you and your goals and helps across every area of your life. Will works for the whole company: it’s in the ERP, the bank, the store and WhatsApp, knows the orders, stock and suppliers, and keeps operations moving.
Meta Muse
Will
Honest summary
For your life and your own tasks, Muse does a lot, including over WhatsApp. For running a company’s operations, with orders, suppliers and a team, Will was built for exactly that. And you can use both together: Will opens the company up to your agents, like Muse.
| Criterion | Will | Meta Muse |
|---|---|---|
| Who it works for | The whole company, or just one team | One person, across every area of life |
| What it knows | The company: the ERP, the bank through Open Finance, the store, the CRM, email and WhatsApp | You, your goals and the apps you connect, like email and calendar |
| How it works | Finds what’s stuck, makes a plan and chases it: follows up, replies and updates the systems | Browses the web, fills in forms, makes purchases and keeps working with the app closed |
| Before acting | Acts on its own within what you’ve allowed and tells you after, with a receipt for every action | Asks permission before sending messages or making purchases, and shows the history of what it did |
| Money | Reconciles the bank through Open Finance, organizes boletos (bank slips) and invoices and chases whoever owes you | Buys for you with a single-use card number, generated on the spot |
| Where you chat | Mac, iPhone and web, plus WhatsApp, Slack, Telegram and Siri | An app on your phone and Mac, and right in WhatsApp |
| Availability | For companies in Brazil, in Portuguese | Rolling out in the US, on iOS, Android and muse.ai |
| Pricing | Custom plans; talk to sales | Free with usage limits; a paid subscription for more usage |
Choose Meta Muse if…
- You want an agent for your life: calendar, personal email, shopping, bookings and goals.
- You want an agent that buys for you, with a single-use card number generated on the spot.
- What matters is your own tasks, not running the operations of a company with a team.
Choose Will if…
- The work belongs to the company: orders, suppliers, stock and customers.
- More than one person needs the same answers, each seeing only what they’re allowed to see.
- You want someone who does the work in the ERP, the bank, the store and the CRM, not just answers.
- You want someone who works in Portuguese and already knows how to use Bling, Omie, TOTVS, Nuvemshop and Mercado Livre.
Sources, checked on 2026-09-26: Muse: Meta’s official page (ai.meta.com/muse) · How Muse works with Connectors (Meta Help Center) (www.meta.com/help/1687253048996149) · Muse announcement (Meta Newsroom) (about.fb.com/news/2026/09/introducing-muse-personal-ai-agent). Product names are trademarks of their owners.
Frequently asked questions
Is Muse for businesses?
The official page presents Muse as a personal agent that knows you and your goals. It can help with your work, but the page doesn’t mention teams, ERPs or orders.
Is Muse available in Brazil?
Meta’s official announcement says Muse is rolling out in the US, on iOS, Android and muse.ai. Check the official page for your country.
Can I use Muse together with Will?
Yes. Your agents, like Muse, Grok, Hermes and OpenClaw, work with Will, with the permissions you set. See AI tools and agents.
Does Will have a partnership with Meta?
No. Muse belongs to Meta. We use the name only to compare, based on the official pages checked on September 26, 2026.
Read on the blog
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Start with what you chase by hand.
Plans tailored to your company. Tell us what takes up most of your team’s day, and Will starts there.